Search engines are the first place corporate executives turn to when doing online research for their daily business. As a result, search engine marketing is also one of the most important tools for systematically winning business-to-business (b-to-b) customers.

The Internet has become a central marketplace for the entire economy. As a result, the Internet is also one of the most important marketing tools for acquiring new customers in the business-to-business (b-to-b) sector.